{"id":56011,"date":"2022-01-07T13:45:36","date_gmt":"2022-01-07T13:45:36","guid":{"rendered":"https:\/\/timespunjab.com\/?p=56011"},"modified":"2022-01-07T13:45:36","modified_gmt":"2022-01-07T13:45:36","slug":"psiec-marks-its-presence-in-e-commerce-market-by-onboarding-its-brand-phulkari-on-flipkarts-samarth-initiative","status":"publish","type":"post","link":"https:\/\/timespunjab.com\/?p=56011","title":{"rendered":"PSIEC marks its presence in e-commerce market by onboarding it\u2019s brand \u2018Phulkari\u2019 on Flipkart\u2019s \u2018Samarth\u2019 initiative"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Chandigarh, 07 January 2022 :\u00a0 <\/strong>In a move aimed to strengthen its handicraft and traditional art industry and provide forward linkages to the artisans in Punjab, Punjab Small Industries &amp; Export Corporation (PSIEC) marked its presence in the e-commerce market by onboarding it\u2019s brand \u2018Phulkari\u2019 on Flipkart\u2019s \u2018Samarth\u2019 initiative.<\/p>\n<p style=\"text-align: justify;\">Punjab Industries and Commerce Minister Gurkirat Singh applauded PSIEC and Flipkart for a successful collaboration that is set to change the course of Punjab\u2019s handicraft industry through innovative means. Principal Secretary Industries and Commerce Tejveer Singh, CEO Invest Punjab Rajat Agarwal, Managing Director PSIEC Kumar Amit and Chairman Punjab Infotech Harpreet Singh Sandhu also present during the occasion.<\/p>\n<p style=\"text-align: justify;\">Principal Secretary Tejveer Singh discussed with the members present, the long term vision of PSIEC and the systematic progression that has been planned for this year.<br \/>\nRepresentatives from Flipkart delivered a brief presentation about the salient features of the \u2018Samarth\u2019 initiative. The brick and click model of \u2018Phulkari\u2019 will help in the availability of Punjab\u2019s quality handicrafts across the country. PSIEC plans to boost its linkages across the rural areas of Punjab and source directly from the Artisans as well as the Self Help Groups in Punjab, bringing them to the mainstream market.<\/p>\n<p style=\"text-align: justify;\">At present, quality handicrafts under various categories will be available under the brand &#8220;Phulkari&#8221; and even more products will be made available in coming months.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chandigarh, 07 January 2022 :\u00a0 In a move aimed to strengthen its handicraft and 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