AMITABH BACHCHAN BECOMES FIRST INDIAN STAR TO LAUNCH HIS NFT COLLECTION
Amitabh Bachchan, the iconic figure, has become the first Indian actor to take a deep dive into the nascent world of digital assets by launching some special NFTs (Non-fungible tokens)
With this, Amitabh Bachchan has become the first Indian film personality to have come on board the project, which coincides with the launch of the platform itself. Posting a picture with Amitabh Bachchan and sharing his thoughts on the launch, Arun Pandey, Chairman and Managing Director of Rhiti Group, said that he was grateful to the actor.
In a tweet, Arun Pandey said, “While growing in Varanasi, we used to watch/admire the legend of Century Amitabh Bachchan. And, never thought that I will be launching his NFT. I will always be grateful to the legend. Having Keyur Patel as a partner who is legendary in the tech world.”
While growing in Varanasi , We used to watch/admire legend of Century Amitabh Bacchan ji . And Never thought that I will Be Launching His NFT . I will always be great full to legend . Having Keyur Patel as partner who is legendary in Tec world.
— Arun Pandey (@ArunPandey99) August 30, 2021
Among the NFTs up for grabs, there is Amitabh Bachchan’s recital of poems from Madhushala, the renowned collection of poems by his father Harivansh Rai Bachchan. In addition to the recital, Amitabh Bachchan will also share anecdotes. “Personally signed posters highlighting the biggest milestones” of the actor’s career, and other undisclosed gifts are part of the collection.
The BeyondLife.club website also allows you to share your NFT idea on the platform, which will then be communicated to Amitabh Bachchan. This allows for a personalised NFT experience. “It could be an audio clip, a signed poster or even a meet and greet. Go wild,” the website said.
NFT is stored on a blockchain. The blockchain lends the digital asset a unique identity, therefore making it not interchangeable. Real-world assets such as a painting, game, music album, collectible sports cards, or even a meme can be converted into an NFT.
In a statement, BeyondLife.club said, “Bollywood megastar Amitabh Bachchan will be the first one to roll out his NFT collection through BeyondLife.club. These collectibles will represent his legendary status and mark the opening of this maiden NFT platform.”
CommentsPandey added that the biggest motivation behind the venture is to “empower artists, celebrities and athletes globally and at the same time, help the diehard fans to get their hands over the purest form of the content.” Pandey’s Rhiti Group is a talent management company with expertise in sports marketing and celebrity management.
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